Privacy Policy

Our policy

We give you the power to share in the world of international education as part of our mission to connect you through our innovative partnerships with leading universities, to expand your opportunities for higher education and help you succeed and transform your lives. This policy describes what information we collect from you and how it is used and shared.


The INTO University Partnerships Group is made up of different legal entities that includes our innovative recruitment and marketing operations. This privacy notice is issued on behalf of the INTO University Partnerships Group (the "INTO Group"), so when we mention "we", "our" or "us" in this privacy notice, we are referring to the relevant company in the INTO Group responsible for processing your personal information. We respect your privacy and are committed to protecting your personal information. This privacy notice will inform you as to how we look after your personal information and tell you about your privacy rights and how the law protects you.

By using our services, you acknowledge that you have read and understood the terms of this privacy notice, including how we use your personal information. Please click on one of the links below to find out more information. Protecting the privacy of young children is especially important to us. For that reason, we do not knowingly collect or maintain personal information or non-personally identifiable information from users under 13 years of age, other than as permitted by law in support of our internal operations.

We reserve the right to update this privacy notice at any time by changing it as it applies to your use of our services.

  1. Important information and who we are

  2. What types of information do we collect about you?

  3. How is your personal information collected?

  4. How we use your personal information

  5. Disclosures of your personal information

  6. International transfers

  7. Information security

  8. Information retention

  9. Your legal rights

  10. What happens if I chose not to provide my personal information?

  11. How to contact us

1. Important information and who we are

Purpose of this privacy notice

Your trust is very important to us and this privacy notice aims to give you information on how INTO University Partnerships Limited, its affiliates and subsidiaries, collects and processes your personal information, including any information you may provide when you submit an enquiry, request a brochure, make a direct online application for a course, or when you enter your details onto and use our websites.

It is important that you read this privacy notice together with any other privacy notice or fair processing notice we may provide to you on specific occasions when we are collecting or processing personal information about you so that you are fully aware of how and why we are using your information. This privacy notice supplements the other notices and is not intended to override them.


INTO University Partnerships Limited of One, Gloucester Place, Brighton, East Sussex, BN1 4AA, England; and IUP 2 LLP also of One, Gloucester Place, Brighton, East Sussex, BN1 4AA, England act as data controllers in common.

It is important to us that the personal information we hold about you is accurate and current. Please contact us if your personal information changes during your relationship with us.

We have appointed a data protection officer (DPO) who is responsible for overseeing questions in relation to this privacy notice. If you have any questions about this privacy notice, please contact the DPO as specified in the how to contact us section below.

Third-party links

Our websites may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share information about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy notice of every website you visit.

Individuals based within the US Click Here

2. The information we collect about you

Depending on which services you use, we collect different kinds of information from or about you. Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include information where the identity has been removed (anonymous information).

We may collect, use, store and transfer different kinds of personal information about you which we have grouped together as follows:

  • Identity Information includes first name, maiden name, last name, username or similar identifier, marital status, title, date of birth and gender.

  • Contact Information includes home address, term time address, email address and telephone numbers.

  • Education Information includes your educational history.

  • Compliance Information includes details regarding your visa.

  • Financial Information includes bank account and payment card details.

  • Transaction Information includes details about payments to and from you and other details of the services you have purchased from us.

  • Technical Information includes internet protocol (IP) address, your login information, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access our services.

  • Profile Information includes your username and password, courses selected by you, your interests, preferences, feedback and survey responses.

  • Usage Information includes information about how you use our websites and services.

  • Marketing and Communications Information includes your preferences in receiving marketing from us and related third parties and your communication preferences.

  • Special Categories of Personal Information includes details about your ethnic origin, your health or disabilities, or any criminal convictions that we may receive from you.

3. How is your personal information collected?

We use different methods to collect information from and about you, including through:

  • Information you provide. You may give us information including your Identity, Contact, Education and Financial Information by filling in application forms, either in hard copy or online, or by corresponding with us by post, phone, email or otherwise. This includes personal information you provide when you:

    • apply for a place on a course or make an enquiry with us;

    • accept a place to study on a course;

    • request marketing material be sent to you;

    • take part in a survey; or

    • give us some feedback or get in contact with us.

  • From websites and apps that use our services.

    As you interact with our websites, we may automatically collect Technical Information about your equipment, browsing actions and patterns. We collect this personal information by using cookies and other similar technologies. To find out more about the way we use cookies and similar technologies please visit our Cookies Policy.

  • Third parties or publicly available sources.

     We may receive personal information about you from various third parties including Technical Information from analytics providers and search information providers; Contact, Financial and Transaction Information from payment providers who administer payments from you on our behalf; Identity, Contact and Education Information from education counsellors that you engage to act on your behalf and/or from universities who we work with; and Compliance Information from regulatory agencies including UK Visas and Immigration.

4. How we use your personal information

We are passionate about ensuring the success, and transforming the lives, of our students. We will use your information to help us ensure that we provide, improve and develop our services for you.

We need to have a valid reason to use your personal information. This is called the "lawful basis for processing". Sometimes we might ask your permission for us to do something with your personal information: for example, when you give your consent to allow us to contact you by email about a new service we are providing. At other times, we don't need to ask your explicit permission because we have a lawful basis for processing your personal information, and you might reasonably expect us to use your personal information. For example, in sending an offer letter to you for the course you have applied to study on, we would be performing our part of the contract we have with you.

Collected information may be used in the following ways:

  • where we need to perform the contract we are about to enter into or have entered into with you in respect of the course you have applied to study on.

  • where it is necessary for our legitimate interests, and your interests and rights do not override those interests: for example, to allow us to carry out an internal analysis of our customers to inform and formulate our future strategies.

  • where we need to comply with a legal or regulatory obligation: for example, to comply with statutory reporting or any new legislation or regulatory requirement.

We will only use your personal information for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason, and that reason is compatible with the original purpose. If you wish to get more information on the basis on which we process your personal information you can contact us at

We use the information we have to deliver and improve the services we offer to you. Examples of the services offered, and how we use your personal information, includes the following:

  1. to register you as a new customer when you submit an enquiry to us in order that we can respond to you;

  2. to process your application to study on a particular course: from arranging and conducting interviews with you, and completing statutory visa compliance checks, to sending you an offer letter through to processing your acceptance form;

  3. to collect and process any payments you may owe to us in accordance with the relevant student terms and conditions for the course that you have applied to;

  4. to deliver our services to you and to provide you with information about them, including letting you know about any new offers, courses and services which may be of interest to you;

  5. to enable you to participate in any surveys or any other promotions we may be running;

  6. to administer and protect our business and our websites;

  7. to deliver relevant website content to you; and

  8. to deal with any requests from you regarding your rights under this notice.

Automated decision making

Assumptions are made about your interests depending on the information you have supplied to us about yourself, and about the website you were visiting when you did so. For example, if you enquired about a Foundation course at University of Exeter, we assume you may be interested in pre-university education in the United Kingdom.

We also assume you speak certain languages based on your nationality or country of residence. If you require any further information regarding any automated decision making please contact us.


We aim to provide you with choices regarding how we contact you, around the marketing and advertising of our services.

Promotional offers from us

We may use your Identity, Contact, Technical, Usage and Profile Information to form a view on what we think you may want or need, or what may be of interest to you: for example, in respect of a new course that is being offered or a new promotion that we are running. We conduct surveys and research and analyse the information that we have in order to evaluate and improve existing products and services and develop new products or features.

You will receive marketing communications from us if you have requested information from us or purchased services from us, or if you provided us with your details when making an enquiry to us; and, in each case, you have not opted out of receiving communications from us.


We use cookies and similar technologies to provide and support our services. Please read our Cookies Policy to learn more.

5. Disclosures of your personal information

We may share your personal information with other members of the INTO Group. We may also share your personal information with selected external third parties including:

  • business partners, for example, the INTO Centre with whom you may study;

  • education counsellors that you have engaged with to act on your behalf;

  • third party suppliers, service providers and sub-contractors who perform any services for us: for example, payment processing companies who process your payments on our behalf; technology companies whose systems we use; or agencies who provide services to carry out marketing campaigns on our behalf;

  • analytics and search engine providers that assist us with the improvement and optimisation of our websites;

  • third parties with whom we have a duty to disclose, for example, where disclosure is necessary due to a legal process or an enforceable governmental request, such as a request from UK Visas and Immigration; or third parties we need to share your personal information with if we need to protect you or other people from harm; and

  • third parties to whom we may choose to sell, transfer or merge part of our business to or with. Alternatively, we may seek to acquire other businesses or merge with them.

We require all third parties to respect the security of your personal information and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal information for their own purposes and require them to process your personal information for specified purposes in accordance with our instructions.

6. International transfers

The information we collect from you may be transferred to, and stored at, destinations outside the European Economic Area (the “EEA”). It may also be processed by staff operating outside the EEA who work for us or one of our suppliers. Such staff may be involved in advising you as to which course or university you wish to apply to, helping you with your application to us or providing support services as we require. By submitting your personal information to us, you are acknowledging that it could be being transferred, stored or processed in a location outside the EEA. We will seek to ensure your information is treated in accordance with this privacy policy.

7. Information security

We place great importance on the steps we take, including use of different technologies and physical and organisational measures, to protect your information from unauthorised access and against unlawful processing, accidental loss, alteration, disclosure, destruction and damage.

The confidentiality of any password that enables you to access certain parts of our websites is your responsibility, whether we have given you the password or you have chosen it yourself. This includes access to "My INTO". We ask you to please not share your password with anyone. We will not be liable for any unauthorised transactions entered into using your username, personal information and/or password.

8. Information retention

How long will you use my personal information for?

We will retain your personal information for as long as necessary to fulfil the purposes we collected it for, including satisfying any legal, accounting, or reporting requirements: for example, any reporting requirements we have to comply with for UK Visas and Immigration. We may also retain it for a period after this time as may be necessary and relevant to our legitimate operations.

In some circumstances we may anonymise your personal information (so that it can no longer be associated with you) for statistical purposes, in which case we may use this information indefinitely without further notice to you. We may also retain a record of your stated objection to the processing of your information, including in respect of an objection to receiving communications, for the sole purpose of ensuring that we can continue to respect your wishes to not contact you further, during the term of your objection.

9. Your legal rights

You have a number of rights in relation to your personal information under data protection law, including, the right to:

  • Request access to your personal information;

  • Request the correction of your personal information;

  • Request erasure of your personal information;

  • Object to the processing of your personal information;

  • Request the restriction of processing of your personal information;

  • Request the transfer of your personal information; and

  • Withdraw your consent.

If you wish to exercise any of the rights set out above, or require further information about any of those rights, please contact us. We will need to request specific information from you in order to be able to deal with your request. This is a security measure designed to ensure that your personal information is not disclosed to any person who has no right to receive it. We will confirm the specific information required from you when you contact us. We may also contact you to ask for further information in relation to any request you make in order to speed up our response.

Time limit to respond

We aim to respond to all legitimate requests as soon as possible and within one calendar month of receipt. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.

10. What happens if I choose not to provide my personal information?

Where we need to collect personal information by law, or under the terms of a contract we have with you and you fail to provide that information when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to offer you a place on your requested course). In this case, we may have to cancel the service you have with us, but we will notify you if this is the case at the time.

11. How to contact us

If you have any questions or comments about this privacy notice, please contact us as indicated below:


By post: F.A.O. The Data Protection Officer, INTO University Partnerships Limited, One, Gloucester Place, Brighton, East Sussex, BN1 4AA, England.

Thank you for taking the time to read our privacy notice.